The Sunflower Fund is an organisation dedicated to the education, awareness and registration of people to the South African Bone Marrow Registry (SABMR).
This year, The Sunflower Fund announced the launch of a new signature campaign with the unveiling of a new product i.e. the Tube of Hope (TOPE) which replaces the iconic bandana. The campaign runs from
1 August – 31 October 2016, with Sunflower Day celebrated on the 16 September 2016.
ICPA has partnered with The Sunflower Fund in this worthy cause of increasing donor registry numbers and urge all its member pharmacies to get ready for this campaign by creating donor awareness and raising funds through the sale of TOPES.
A TOPE is an affordable, multipurpose article of clothing that can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and will be available in six eye-catching colours. The TOPE offers practical functionality for the entire family and gives wearers the opportunity to show their support for this important cause. TOPES are available in two sizes, a children’s size (R20.00 incl VAT) and an adult’s size (R25.00 incl VAT). This is the national price advertised across all channels and retailers. ICPA member pharmacies, willing to participate in this social campaign, can order 50 TOPES per box of small or per box of large TOPES, comprising: 8 x White, 14 x Pink, 10 x Red, 6 x Purple, 6 x Green and 6 x Blue TOPES. This order will include the provision of a printed and digital poster.
The Sunflower Fund will support all efforts of ICPA to sell the product and drive foot traffic to participating pharmacies, by garnering media publicity in the following forms:
• National TV Advert
• Subtitled TV Advert for use on internal screens within pharmacies
• Radio (interview mentions) – Print (media releases, adverts and posters)
• Print (media releases, adverts and posters)
• Social media (Facebook and Twitter) as well as The Sunflower Fund website
• The Sunflower Fund national newsletter (over 19 000 recipients)
How to place your TOPE orders
TOPE orders and payments are made directly to The Sunflower Fund. On receipt of payment, The Sunflower Fund will release the stock to Pharmed. For free delivery of the TOPES, place a minimum order with Pharmed, who will deliver the TOPES simultaneously.
Further details will be supplied during the month of July to keep all members abreast of the communications relative to this campaign. To read the approved press releases, soon to be issued to the media, click here and here